# Alliance Fortaleza

> Fortaleza, Brazil

## Overview

**Name:** Alliance Fortaleza

**Description:** Alliance Fortaleza is led by Professor Guilherme Rocha "Caju", a black belt under Mestre Saulo Ribeiro who has been teaching Jiu-Jitsu since 1994. Born in 1975 in Rio de Janeiro, Guilherme started training at age 15 and received his purple belt from Mestre Royler Gracie at just 18 years old. He earned his black belt in 2001 from Mestre Saulo Ribeiro, making him part of the first generation of Ribeiro Jiu-Jitsu black belts.

Since 2017, Professor "Caju" has led Alliance in Fortaleza, representing the team with the most world titles in history. Alliance has approximately 200 affiliates worldwide and is an 11-time World Champion in men's division and 10-time World Champion in women's division. With 17 years as a black belt, Professor Caju has graduated over 30 black belts, including world champion Bruno Becco, one of the greatest exponents of Jiu-Jitsu in Ceará.

The academy is located inside Crossfit Rek and features a fully air-conditioned dojo with 100m² of Olympic-grade mats. The facility offers free private parking. Alliance Fortaleza follows the Alliance methodology of teaching, with specialized level-separated classes designed to help students understand and progress through every stage of their training. The methodology is regularly reviewed and updated based on best practices from Alliance academies around the world.

**Status:** Active

## Contact Information

**Address:**
Rua General Tertuliano Potiguara, 1861 - Cocó, Fortaleza - CE, 60135-280, Fortaleza, Ceará, Brasil
Fortaleza, Ceará, 60192-150, Brazil

**Phone:** +55 85 9937-0710

**Email:** contato@alliancefortaleza.com.br

**Website:** https://alliancefortaleza.com.br/


## Hours of Operation

- Monday: 6:30 AM - 9:00 PM
- Tuesday: 6:30 AM - 8:30 PM
- Wednesday: 12:00 PM - 9:00 PM
- Thursday: 6:30 AM - 8:30 PM
- Friday: 12:00 PM - 9:00 PM
- Saturday: Closed
- Sunday: Closed
## Pricing

### Drop-in
- Adult: R$50/class
## Instructors


### Guilherme Rocha - Black

**Role:** Head Instructor

**Bio:** Guilherme Rocha was born on September 21, 1998, in Recife, the capital of Brazil’s northeastern state of Pernambuco.

Being the son of a jiu-jitsu pioneer in the Pernambuco region, the highly regarded ‘ Zé Radiola ‘, it didn’t come as a surprise when Guilherme started grappling as a toddler, in fact, the first sport Rocha practiced was BJJ. Given that his father’s academy was located at the family’s home/property, young Guilherme would participate in class from when he started walking and onto adulthood. During his early childhood judo was also added to Rocha’s daily activities.

As a child Guilherme gave preference to his judo training, competing extensively in this sport with great success and relegating jiu-jitsu to the side, only training sporadically with his father. This predilection for judo would start fading out in 2007 after Radiola convinced Guilherme to enter his first BJJ Brazilian Nationals. Competing at such a large event, and winning his first major sporting title truly tilted the scales in jiu-jitsu’s favor and lit a fire in Rocha for competition.

As a 15-year-old Guilherme Rocha was already living the life of a professional BJJ athlete, spending his weeks’ training and competing. The hard work paid off and Rocha quickly became recognized as one of Brazil’s hottest prospects. After a long and prosperous career in the colored belt divisions of the sport, on February 2019, Guilherme Rocha was promoted to black belt by his father, and long-time trainer, Mr. José Olimpio – Zé Radiola.

Guilherme Rocha 2016 Highlight


## Programs

### Fundamentals (Iniciantes)

**Skill Level:** Beginner

**Age Group:** adults

**Gi Requirement:** Gi required

**Description:** Beginner-friendly BJJ program with individualized attention. After 60 classes, students progress to intermediate level.

**Classes:**

### Intermediate (Intermediário)

**Skill Level:** Intermediate

**Age Group:** adults

**Gi Requirement:** Gi required

**Description:** Intermediate BJJ program with more advanced content for students who have completed the fundamentals curriculum.

**Classes:**

### Advanced (Avançado)

**Skill Level:** Advanced

**Age Group:** adults

**Gi Requirement:** Gi required

**Description:** Advanced BJJ program for experienced practitioners.

**Classes:**

### Kids BJJ (Infantil)

**Skill Level:** All Levels

**Age Group:** kids

**Gi Requirement:** Gi required

**Description:** Fun and educational BJJ program for children.

**Classes:**



---

**Last Updated:** March 03, 2026

**Data Source:** BJJ.Space (https://bjj.space/gyms/brazil/ceara/fortaleza/alliance-fortaleza)