Alliance Novo Hamburgo

Alliance Jiu-Jitsu Novo Hamburgo is part of the world-renowned Alliance team, one of the largest and most respected Brazilian Jiu-Jitsu organizations globally. The academy was originally founded by professors Luiz Carlos Gonçalves Junior and the late professor Laerte, and has been transforming lives for over 25 years. In 2018, the academy relocated to its own facility at Avenida Nações Unidas, 2649, under the leadership of Professor Joel Bobzão, who serves as proprietor and CEO alongside his son Guilherme Dal Prá. The academy is part of Alliance's international network of over 360 academies across all continents, backed by 15 world championship titles.

The academy's training philosophy emphasizes core values of respect, discipline, self-control, and self-confidence, fostering both physical and mental development through jiu-jitsu training. With 570 square meters of tatami mat space, the facility provides a comprehensive training environment for practitioners of all levels and ages, from beginners to black belts. The academy accepts students beginning at age four and has produced regional and national champions, contributing to Novo Hamburgo's reputation in national and international competitions.

Professor Joel Bobzão, originally from Caxias do Sul, discovered jiu-jitsu in 2010 when seeking a safe and beneficial physical activity for his son. Professor Jardel Alisson Ferraz D'Elly, a black belt instructor at the academy, also contributes to the training program and is recognized for his social work with children. The academy offers amenities including changing rooms, a canteen with meal options, Wi-Fi, parking, and an onsite pro shop. In October 2025, the Câmara Municipal de Novo Hamburgo formally recognized the academy's 25-year anniversary through City Council Resolution nº 1343/2025, acknowledging its role as "a space of discipline, respect and inclusion."