Ep. 189: The Business of BJJ, feat. Sonia Sillan
From BJJ Mental Models
This week we're joined by Sonia Sillan! Sonia is a black belt under Hannette Staack and is the owner of Combat Arts Academy of Seattle. In this episode, Sonia shares her honest advice on how to build a BJJ business. Topics include financing, business partners, affiliations, customer onboarding, customer contracts, trial classes, class safety, and volunteers vs. employees.
Sonia's Instagram:
https://www.instagram.com/soniasillan/
Combat Arts Academy Instagram:
https://www.instagram.com/combatartsacademy/
Combat Arts Academy website:
https://caaseattle.com/
Mental models discussed in this episode:
- Psychological Safety https://bjjmentalmodels.com/psychological-safety/- Prioritize Longevity https://bjjmentalmodels.com/prioritize-longevity/- Stress & Recovery https://bjjmentalmodels.com/stress-and-recovery/- Respect People, Not Positions https://bjjmentalmodels.com/respect-people-not-positions/- Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/- 80/20 Rule https://bjjmentalmodels.com/80-20-rule/- Loss Aversion https://bjjmentalmodels.com/loss-aversion/ Don't forget to check out BJJ Mental Models Premium! If you love the podcast, you’ll definitely love our premium membership offerings. The podcast is truly just the tip of the iceberg – the next steps on your journey are joining our community, downloading our strategy courseware, and working with us to optimize your game. We do all this through memberships that come in at a fraction of the cost of a single private.
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Music by Enterprize:
https://enterprize.bandcamp.com/
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