In the second episode of the instructor series, Steve and Matt discuss Matt's experience opening a gym. They cover what's involved in making the decision, the qualifications required, targeting your customers, hidden costs, the path to profitability, and affiliation. A must-listen for anyone interested in moving into Jiu-Jitsu as their full-time career.
Mental models discussed in this episode:
- Habits over Results https://bjjmentalmodels.com/habits-over-results/- Loss Aversion https://bjjmentalmodels.com/loss-aversion/- Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/ We maintain an online database of the mental models governing Jiu-Jitsu at: https://bjjmentalmodels.com/
⚠️NEW course from BJJ Mental Models!
MINDSET FOR BETAS, our new Jiu-Jitsu audio course with Rob Biernacki, is now available on BJJ Mental Models Premium! For a limited time, get your first month FREE at:
https://bjjmentalmodels.com/beta
Published by
More from BJJ Mental Models
-
Ep. 386: Don't Make Them Feel Stupid, feat. Heather Morgan
Apr 13, 2026
-
Mini Ep. 101: Open Knowledge
Apr 9, 2026
-
Ep. 385: Jiu-Jitsu "Third Places," feat. Justin Relph
Apr 6, 2026
-
Mini Ep. 100: The Golden Rule
Apr 2, 2026
-
Ep. 384: Secret Gracie History, feat. Jeff Shaw
Apr 1, 2026