What Is a Domain Name, and Why Do You Need One

What is a domain name, and why does your business need one?

In this video, we break down exactly what a domain name is, how it works, and why choosing a custom domain is one of the most important decisions you'll make when building a website.

We cover: what a domain name is, how the Domain Name System (DNS) works, the difference between a domain and a URL, custom domain vs. free subdomain, why a custom domain builds trust and credibility, how to choose the right domain name, how to register a domain with Wix, and what comes with your domain (SSL, WHOIS privacy, business email, hosting).

Timestamps

0:37 – What is a domain name?
1:33 – What a domain looks like
2:55 – Custom domains vs. free subdomains
4:21 – How to choose a domain name
05:20 – How to register your domain with Wix
06:51 – Privacy protection
07:13 – Recap

Ready to find your domain? → https://www.wix.com/domains

Read more: https://www.wix.com/blog/what-is-a-domain

The top domain trends of 2026: https://www.wix.com/data/insights/top-domains

About Wix:

Wix is a website creation platform that helps SMBs and individuals build, manage and scale their digital presence. At its core is Wix Harmony, the AI website builder that combines vibe coding with drag-and-drop design for more flexibility and control. You can start for free, no credit card needed.

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