Tom DeBlass Shares His No. 1 Piece Of Advice For Academy Owners

Tom DeBlass recently shared what he considers the most important advice for anyone opening or running a BJJ academy. According to DeBlass, too many gym owners focus their attention on attracting new students while overlooking the people who have already committed to training with them: Focus on the people who are already in your academy, […]

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Tom DeBlass, a respected figure in the BJJ community, offers a singular, crucial piece of advice for academy owners: prioritize how students are treated. He asserts that students are the lifeblood of any academy, and their experience and well-being should be the paramount concern. DeBlass emphasizes that fostering a positive, respectful, and welcoming environment is far more critical for student retention and overall gym success than solely focusing on high-level techniques or competition results.

DeBlass highlights that many instructors tend to overemphasize the technical aspects of Jiu-Jitsu while neglecting the essential human element of running a business. His advice centers on building strong relationships with students and ensuring they feel valued and supported within the academy. This approach, he argues, cultivates a loyal student base and a thriving community.

Ultimately, DeBlass's guidance underscores that a strong, supportive culture is the cornerstone of long-term success for a BJJ academy. By making students feel like an integral part of a larger family and ensuring they enjoy their training experience, academy owners can create a sustainable and prosperous gym where individuals not only learn BJJ but also feel a deep sense of belonging.