Ep. 319: 4 Pillars of Successful Gyms, feat. Eliot Marshall

This week we're joined again by Eliot Marshall! Eliot is a BJJ black belt, retired UFC fighter, and owner of Easton Training Center in Colorado. In this episode, Eliot explains the 4 elements that every successful Jiu-Jitsu gym needs to nail: sales, marketing, product, and culture.

Follow Eliot on Instagram:
https://www.instagram.com/firemarshall205

Train at Easton Training Center in Colorado:
https://eastonbjj.com/

Grow your BJJ gym with Easton Online:
https://www.easton.online/

Mental models discussed in this episode:

• Abundance Mindset https://bjjmentalmodels.com/abundance-mindset/- Race to the Bottom https://bjjmentalmodels.com/race-to-the-bottom/- Ulysses Contracts https://bjjmentalmodels.com/ulysses-contracts/- Survivorship Bias https://bjjmentalmodels.com/survivorship-bias/- Consistency https://bjjmentalmodels.com/consistency/ Don't forget to check out BJJ Mental Models Premium!

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Music by Enterprize:
https://enterprize.bandcamp.com/