This week, Rob is back to help Steve and Matt discuss the tactics used by cult-like organizations. We discuss why these are dangerous, common objections from cult members, and tactics to combat cult-like behaviour in your organization.
For more on the BITE influence continuum:
https://freedomofmind.com/influence-continuum/
Why cult tactics are dangerous:
- The rabbit hole effect: Although belief in cults and conspiracy theories may start small, they lead to escalating and more radical beliefs.- Cognitive dissonance: The mind becomes uncomfortable when your actions don't align with your preconceived beliefs. Once someone starts involvement with a cult, cognitive dissonance can lead people to "rewrite" their beliefs to be deeper entrenched in the cult.
Common objections from cult members:
- “These rituals are for team building.”- “I get value out of the cult.”- “It’s harmless to play along with these rituals.”- “Cult is too strong a term for our organization.”- “Our cult is one of the good ones.”
Tactics for combating cults:
- Use of humor, especially with the leader- The leader isn't afraid to look bad or lose- Willingness to challenge the leader- Exposure to other groups- Communal sharing of knowledge
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